This service provides a fully tailored onboarding email workflow, strategically designed to enhance user engagement and retention from the moment a new customer signs up. We assess your brand’s onboarding goals, user behaviour patterns, and messaging tone to craft a series of emails that educates, nurtures, and motivates action at each stage of the customer lifecycle.
The process begins with a discovery session where we review your current onboarding approach, identify gaps, and clarify key conversion events. From there, we develop a multi-step email sequence mapped to time-based and behaviour-based triggers. Each email is structured with specific copy goals, call-to-action placements, and logical progression that maintains user interest.
You’ll receive fully written and editable email content drafts, suggested subject lines, trigger logic documentation (compatible with platforms like Mailchimp, Klaviyo, or HubSpot), and recommendations for A/B testing. We also include guidance on deliverability, personalisation fields, and data tagging for downstream analysis.
Typical delivery time is 10–14 business days from project kickoff. All files are delivered in both Google Docs and downloadable formats, along with a workflow diagram for easy implementation by your team or email platform specialist.